There are soccer players who generate much more on social networks acting as influencers than as athletes, since their market value is much lower than what they generate at the business level. It occurs with current soccer players. In Spain, alone Kylian Mbappé y RODRIGO DE PAUL They could earn more by this route than for football, with the first exceeding more than 300 million to its market value, while the second would distance themselves for 13 million.
They are data from a study carried out by 'Oddspedia' in which it identifies which current LaLiga players are the most influential and profitable in social networks. The analysis reveals who have a greater potential for In Instagram and which players have more false followers and how much they could be generating thanks to these.
The top 10 of players that generate more money on social networks through false followers is copied by six Real Madrid players, three of FC Barcelona and one from Atlético de Madrid. Mbappé is the leader, with 2,832,251 euros estimated per season if he will publish once per game, compared to the total 48 million who wins on Instagram. Its percentage of false followers is 21.23 %, approximately 26 million of the 124 it owns, and has a potential to get almost 75,000 euros per publication only for false accounts.
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In second position is Vinicius Jr.which could generate 1,182,851 euros of these false followers, which in their case total almost 11 million (20.71 % of the total). The midfielder completes the podium Jude Bellinghambelow one million euros in this regard. Real Madrid players, as a whole, generate 7 million euros through the false accounts that follow the different profiles of Rodrygo (5th), Federico Valverde (6th) or Eduardo Camavinga (7th).
Lamine Yamal is in the fourth position of the table. Barça crack has 25.72 % of false followers on Instagram (7.9 million), being able to generate 853,874 euros per season if it will carry out at least one publication per game.
