Zico turned 72 in 2025 with an image that would envy many players of the current generation. Retrieved more than three decades ago, the former player of Flamengo and the Brazilian team has assumed various roles since then, but especially after the pandemic, it has become a constant figure in the role of 'ambassador'. The most recent of them was the Flamengo announcement that he will be a club's ambassador and delegation head during the Club World Cupwhich is held from mid -June, in the United States. It is not the first time this happens: in 2015, Galinho, As is known, he became the main ambassador of the club to promote the fan membership program. On that occasion, he received 5 reais from the first monthly fee of each partner in exchange for the ceded image.
In recent years, this has been a constant. Before joining the red and black team, he went through Pixbet and then by Betsat, and signed a millionaire contract with Bethave, one of the main sports betting companies and online games in Brazil. “Zico has a very solid brand, even three decades after his retirement. Even today, it is possible to explore the name of the idol of the Brazilian and Flamengo team in various ways, since its reach is reinforced by someone so loved by the public. For us, it is an honor to have Quintino chicken By our side, building a beautiful story in the world of entertainment with responsibility, “says Vinicius Nogueira, executive director of Bestport. It was not a simple sponsorship contract, but a master play of the company, since the former number 10 went on to appear as a poster boy in the advertising fences of at least 8 state championships throughout the country, And now also in the Brazilian championship, the Brazilian Cup and the team matches in the World Cup qualifiers, with its image and the phrase: 'The bet of Zico‘.
It is still among the most recognized Brazilians
“We have seen significantly grow the number of visits to the platform and the public perception of the campaign since the launch of the action. In terms of brand scope, there has been expansion Not only in Brazil, but also in South America. And the most great is that we have managed to build a relationship between brand and brand in which the main message is responsible game, ”adds Vinicius Nogueira.
To have an idea of this importance, in 2019, a study conducted by Pantheon, a project developed by the Massachusetts Institute (MIT), He placed Zico as the Brazilian tenth most famous in the world, ahead of big names such as Ayrton Senna (11th place), Caetano Veloso (16th place) and Santos Dumont (23rd place). That same year it becomes AAAPV brand ambassador (self -regulation agency of self -management entities of heritage risk protection plans).
In 2024, Zico was also Brazil team ambassador, during the Paris 2024 Olympic Games; In the 2014 World Cup in Brazil, he had already been appointed official ambassador of the event with Ronaldo Nazario and Bebeto. Last year he also assumed the role of spokesman for different brands: Blockchain Sports, multinational that integrates blockchain technology in sport; of Sicooob, a system of financial cooperatives that offers financial products and services; of Megatron, a company of cables and electric wires; and Klini Saúde, a health insurance company; A few years before he was also a representative of Banco BMG.
The Zico brand is considered a reality, since in addition to its recent role as an ambassador, it has built a solid scenario with other segments of the industry, including its presence in various types of events as a conferentist or consultant, throughout Brazil and around the world, even in Japan, where it also played and was idol; licensed and advertising projects, and perhaps the main one here is the All-Star Game, which is held every end of the year with personalities of the world of sports, music and entertainment. The appointment is in Maracaná And it has the sponsorship of Bradesco, with which Zico has commercial relations.
Master Social Networks
In social networks, the image of the former player is also very strong. It has the 'Channel Zico 10'with video and interview publications, and which has more than 1.5 million subscribers; in Instagram has almost 4 million followers, and in Tik Tok, 443,000. Sticker He has already has a gift to work in advertising. In the 1980s, Zico played an important role in the marketing of Le Coq Sportif, after the company supplied sports equipment to the Argentine national team that won the 1986 World Cup. The brand chose it as its spokesman, which contributed to increase its visibility and recognition.
About to start the 1982 World Cup, the Solela toy brand launched an advertising campaign in which the star was the number 10 of Flamengo and the Brazilian team, ZicoThe first great Zico project was undoubtedly the creation of the Zico Football Center (CFZ). Founded in 1996, with the name of Rio de Janeiro Futebol Clube, CFZ was the first-club company created in Brazil.
