The irruption of Lamine Yamal (17 years) in the football elite has not only revolutionized the game land. Out of them, the young talent of FC Barcelona has become a coveted object of desire for great brands. After a stellar season, with a spectacular final stretch, the advertising proposals do not stop arriving. And it is no longer a simple image agreements: what is on the table are contracts of the world sport superstar.
Although it already had several closed sponsorships since last season, the dimension that has reached its figure forces to rethink everything. Adidas, for example, signed it just over a year ago but his contract was already far from the new status of the player and it would not be surprising that the German multinational adapts his conditions to make him his main football icon. Lamine It also has commercial links with Beats, headphones brand that has even designed several custom models; Oppo, mobile technology firm and Konami, the Japanese video game giant, among others.
Currently, there is a real auction for its image. The objective of the player's environment is clear: limiting the number of brands to maintain exclusivity and associate Lamine only with international prestige companies. Each alliance must reinforce its global projection and consolidate its image as a reference figure in the sport and beyond.
Therefore, it is working carefully for weeks in the selection of sponsors to Lamine Yamal. The calls are constant, but only a few will be chosen.
The Kings League Via: An alternative entrance door
Given the difficulty of directly accessing the advertising cache of Lamine Yamalmany brands explore alternative roads. One of them is the capital FC, the team of which Lamine is president in the Kings League. This parallel project offers a more affordable possibility of linking to its personal brand.
Although the soccer team 7 moves in an area other than professional football, its link with Lamine It makes it an attractive platform for brands seeking visibility associated with the phenomenon it represents.
