Diletta Leottafamous football reporter of DAZNhe has seen how the Institute of Advertising Self -Discipline He has censored the announcement he starred for U-Power for transmitting a message incompatible with the principles of respect for the dignity of minors.
To the announcement, to which accuses of “sexualizing a child's gaze”breaches the Article 11 of the Commercial Communication Self -Discipline Codewhich regulates the protection of children and adolescents.
They censor an advertisement of the reporter Diletta Leotta for “sexualizing a child's gaze”
Article 11, in its updated version in force as of October 30, 2024, is clear: “representations of behaviors or attitudes that tend to sexualization of children, or subjects that seem such”.
“The body of a woman with a shot from below is put in the center and the look of desire is that of a child”
In the announcement of Diletta Leotta, the media of the goalkeeper Loris Karius (Schalke 04)he says with a voiceover “the first time you stayed without words. Let yourself be surprised once again” while acting in MiniFalda on a stage.
They censor an advertisement of the reporter Diletta Leotta for “sexualizing a child's gaze”
The blogger Selvaggia Lucarelli He denounced that “U-Power's ads have always been ugly, with that taste of the 90s of insinuating sex. But this time one step is taken: the body of a woman with a shot from below is put in the center, in inguinal miniskirt, and the look of desire is that of a child.”
