Moevethe F and LaLiga League They have presented on Tuesday in Madrid a “Pioneer Alliance” In the world of football, for which the energy company will name the first division of Spanish women's football And it also becomes a sponsor of the male competition, in the first and second one, and of its two associated competitions: LaLiga Genuine that people with intellectual disabilities play; and LaLiga FC Futures, the male sub-13 competition.
The great news is that Moeve fills the emptiness of League F, which had two seasons without a nominal sponsor. He will do it during “Three and a half years”, As explained by the company's CEO, Maarten Wetselaar. That is to say, Until the end of the 2027-28 seasonsince Moeve has already made commercial activations in the season that is about to end. However, the Executive has shown his desire that the alliance lengthened beyond these three and a half years.
The Women's League will be called F Moeve until the end of the 2027/28 season
They have not wanted to offer numbers of the agreement, but as reported by 'Relay', it will be for a total amount of 18 million euros. The old CEPSA will also put its name to LaLiga Genuine. The first and second male division maintain their 'Naming' agreement with EA Sports and Moeve will have other activations.
General photography of the official presentation of the alliance between Moeve, LaLiga and Liga F this Tuesday, in the satellite pavilion of the Casa de Campo, in Madrid. / Zip Aragon / EFI
“Beyond a sponsorship”
“This new alliance goes far beyond sponsorship,” said Wetselaar, general director of Moeve, during the act held in the satellite pavilion of the Casa de Campo, accompanied by the presidents of the League F, Beatriz Álvarezand LaLiga, Javier Tebas. The players have also been present Koke Resurrection, Débora García, David Villa, Vanesa Gimbertin addition to the former selector Vicente del BosqueGenuine and Futures competition players and numerous representatives of soccer players and clubs.
“It is a historical milestone in these three years of professional leaguearrives the desired 'Title Sponsor' “, said Beatriz Álvarez, while Javier Tebas stressed that the agreement to three bands with Moeve “It will be groundbreaking, disruptive and innovativebecause it is an alliance with the entire football ecosystem. “The alliance has been possible because LaLiga operates as a commercial agent of the F League, after a pact between both competitions that reports 42 million euros for five seasonsbetween 2023 and 2028.
The agreement includes the creation of a “Environmental Sustainability Technical Office To propose and study decarbonization measures in events, mobility and other aspects of sport, “according to Moeve's maximum executive, with the aim of reducing the carbon footprint generated by the football industry with its activity.
The agreement includes the creation of a “technical office of environmental sustainability to propose and study decarbonization measures in events, mobility and other aspects of sport”
Third 'Naming' of the Women's League
Moeve will be the third commercial brand that names the First Spanish Women's Soccer Division, in the different modalities it has had. Iberdrolaa pioneer company in Spain in supporting women soccer players, was the nominal sponsor of the competition, Between 2016 and 2022first under the management of LaLiga and then with that of the RFEF, when Luis Rubiales recovered the competitions that Ángel María Villar had gladly assigned therabas.
Iberdrola was the first nominal sponsor of the Women's Soccer League. / VALENTI ENRICH
In 2022, the professional league already constituted, passing the management of the RFEF to the clubs (as with the first and second male), Finetwork took overwith an agreement of 15 million euros for three years. The agreement with the Spanish 'teleco', however, jumped through the air after the first season, when Finetwork argued that sponsorship was never signed and that, therefore, he should not pay anything for him, although his brand wore as such throughout the season.
