This May, the floods that devastated Rio Grande do Sul are a year since they began, and still try to alleviate the problems lived during that period. One of those affected was international. The impact of floods represented a significant financial losswith estimates that reach 18 million euros, considering material damage, stagnation in the arrival of partners and increased operating costs. Since then, the club sought to boost numerous alternatives to minimize these effects, and one of them was the restructuring of the income area, with the arrival of new brands and renewal of former partners, becoming one of the most valued uniforms in the country. It should be noted that since the president Alessandro Barcellos assumed the direction at the end of 2021, the growth of the international debt has been controlled in recent years, Through much effort, in the balance between maintaining a competitive team and, at the same time, a more efficient club. In that line, only in 2023, International achieved pay 32 million euros in previous years commitmentsan amount lower than the growth of your debt.
“Our commitment, since the beginning of our management, has always been to balance the accounts, maintain a competitive team and structure the club for the coming years. Even in the face of the challenges imposed by floods, we are firm in our search for financial sustainability. With the arrival of new alliances and the increase in our income, We are strengthening the club and building a solid growth trajectory “, says El Presidente Alessandro Barcellos.
D’Alessandro, clave
In the football field, the joint arrival of André Mazzuco, as Football Executive Director, and D'Alessandro, as sports director, In addition to coach Roger Machado, whose contract was renewed until December 2026, helped build a new integration dynamics in the club. Together with the entire Inter structure, they were fundamental for the synergy between sectors and for sports planning that supports the good performance of the team, still undefeated in 2025. It is not surprise that Colorado took a leap in the Brasileirao 2024 table, achieving the direct classification to the Copa Libertadores, and this year, this year, Conquering a state championship again, before its greatest rival, after seven years.
Vitao, in a match between International of Porto Alegre and Guild
At the same time, with the aim of injecting new income, international led a change of thought and ideas in the area of Marketing y Revenue, repositioning its sponsorship properties and increasing the attractiveness of the club in the market. This movement included a strategic asset pricing processan expansion of the market intelligence team and solid investments in technology and measurement of results. The new approach resulted in the attraction of new partners, record renovations and a Uniform that is now among the five most valued in Brazilian football.
“We reposition our properties and increase the attractiveness of the brand. This record appreciation is the result of a Strategy focused on market intelligence and alliances construction solid that contribute value to the sponsors and our fans, “says Nelson Pires, Vice President of International Marketing.
Partners and sponsorships
Among the new partners, the contract signed with Alfa, for three years, is the greatest sponsorship in the history of the club. Much more than just a presence in the shirt, brings a robust reach of growth projects, with actions aimed at expanding the brand's customer base in the states, the arrival of Alfa, in fact, not only financially strengthened Inter, but also opened space for a New association format with Banrisul, main sponsor of the club since 2001.
“In a strategic movement, the bank began to show its brand in the rear of the uniforms of the male, female and youth teams, maintaining its position as the oldest sponsor in Brazilian football and one of the most successful in the world. Our uniform is now one of the five most valued in Brazilian football. This is the result of solid planning, an aggressive commercial approach and a meticulous work to offer brands as much return in terms of visibility and engagement. Inter has consolidated as a powerful business platform, “adds Barcellos.
Another milestone in this transformation was the Expansion of the alliance with Adidas until 2029, consolidating a relationship that has become a reference in Brazilian football. The renewal of the contract with the sports equipment provider was not only the continuation of a commercial agreement, but a strategic movement that reflects the new way of thinking and acting the club in the management of its income. If all this were not enough, this new commercial moment of International was also anticipated with strategic renovations of large brands.
Bruno Henrique
“At the end of 2024, the club guaranteed the continuity of Ambev, with the debut of the Zé Delivery brand in the male team's shorts, in addition to renewal with Gerdau (youth categories), Unimed Porto Alegre and Marquespan. These results demonstrate the international commitment to improve its management, seeking to consolidate in terms of efficiency, professionalism and results in Brazilian football. Fruit of constant planning and collective work aimed at achieving best governance practices.with the title of the Gaúcho Championship and the good campaign at the beginning of the Brazilian Championship and the Copa Libertadores, That according to the sports press, they already place the Colorado among the candidates for those titles, ”concludes Giovane Zanardo, CEO of the International.
The new negotiations resulted in an average increase of 52% in sponsorship contracts, ensuring significant income growth. With this new configuration, The club expects to exceed 22 million in revenues from sponsorship and advertising in 2025, The greatest value in the history of Inter. And all this after last May, international and the whole area was devastated. Now smile again.
