Everything started in Miami, The city that currently enjoys '10' Argentine. But its expansion, like football, comes to everyone. The first interactive experience of history about an athlete It continues to reach some of the most emblematic places on the planet.
Marca visited in Miami the largest interactive museum in the world on the figure of the Argentine star
World expansion
Sao Paulo, Dubai, Chicago, Mexico, Tokyo, Los Angeles... just one year after its opening, the phenomenon inspired by the figure of the Rosario accumulates More than one million visitors. The project, produced by Primo Entertainment and Moment Factory, offers a Experience for all audiences. An immersive and interactive trip that invites you to explore the man behind the legend.
After passing through the United States and Latin America, “The Messi Experience World Tour” will arrive at Sao Paulo (Brazil) El next Saturday April 26. Sao paulo le will follow Dubai (Arab Emirates) where he plans to reach mid -May; Chicago (United States) in July; Mexico City, in October; Tokio In November, and many other cities that will be announced in the coming months.
A trip through the '10' trajectory
This project is based on a immersive and interactive experience through Messi's career. It is designed to inspire, excite and connect to the public of all ages. The life of the former Barça player will be reviewed From its origins in Rosario to its consecration as world champion in 2022, giving the third star to the Albiceleste team.
Con nine thematic facilitiesexperience combines state -of -the -art technology, such as Mapeo in 360 degrees, 3D visuals and artificial intelligence, to recreate iconic moments of the player's trajectory. The Messi Experience impact Not only is it measured in numbers: has been awarded with the awards Best Immersive Experience en HUB Montréal 2024 y Brand Experience Innovation en los Blooloop Innovation Awards.
